Initial thoughts and ideas.

I have decided to create a music magazine that will focus on up and coming new artist for the genre "Indie Pop". The magazine will be targeted mainly at females in the age group of 16-24 year olds with new acts suited to their age range. I chose this genre as it is a popular sound that i like to listen to and i havn't yet found a music magazine that solemly focus' on this genre, i think that a magazine is needed for people of my age and slightly above that is suited to us as most magazines are aimed at younger audiences or more on males. A lot more artists are breaking into the music industry as late teens or young adults who want to have a fan base of people similar to their age, therefore this magazine will suit this audience. My USP (Unique Selling Point) is that my magazine will be targeted at late teens/young adults of females who are interested in indie pop music and new talents, this selling point is unique as not many magazines cater for this audience and this genre. It's now time for things to change in the magazine world...