They're definatly right when they say you learn something new everyday, up until today i had no idea what circulation figures were until google provived me with the answer. I have found the circulation figures for music magazine of the genre "indie rock" i have been unable to find any for the magazine genre which i want to do which is "indie pop" so i have found the figures for this indie rock genre and some for the "pop" genre. This shows that there is a gap that needs to be filled in the magazine market for this genre.
These figures have been taken from the months of January 2008- June 2008 and shows that the market in the magzine industry is rapidly changing, this may be due to the ever on going new genres that are being heard every year or new technology such as the internet where people cannow access articles and new on celebrities via websites for music magazines. Also more of the indie type magazines such as NME and mojo have less sales than those of the rock genre also showing that a new magazine should be introduced to help increase these sales.
Classic Rock 66,632 (67,399)
Kerrang! 60,294 (76,937)
Metal Hammer 48,540 (45,809)
Mixmag 34,073 (35,817)
Mojo 106,367 (106,218 )
NME 56,284 (64,033)
Q 113,174 (131,330)
Rock Sound 22,527 (23,021)
Terrorizer no figures (14,952)
The Fly 105,212 (103,051)
Uncut 86,925 (91,028 )
Word 33,775 (33,217)
Searching for circulation figures for a pop magazine was harder than i thought, the only thing i have found is circulation figures for teen magazines from 2006, however this inclides the phenominum that was Top Of The Pops!!!! The statistics show that top of the pops was down by 16.6 percent to 116,858 in the first 6 months of the year, however as no other magazine like top of the pops is out there at the minute another gap needs filling in the market. Therefore it is ideal that the genre i have chosen for my music magazine is "indie-pop"
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